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shopping centreShopping centres are positioning themselves to capitalise on the success of online retail and customers ordering items for parcel delivery, it has been suggested.

Speaking at a Property Council of Australia event in Sydney last week, Australian chief executive of real estate firm Lend Lease Rod Leaver said his company was researching the possibilities of internet-based retail, the Australian reports.

“It is, without question, one of the biggest headwinds facing the sector. How do you make retail centres relevant? They have to reinvent themselves,” he explained.

His comments come after Westfield Group – the world’s largest shopping mall owner – launched its own online offering, signing up 50 retailers with another 50 to come soon.

Westfield joint managing director Peter Lowy remarked that the internet is just another way in which shopping centres are set to compete.

Recent figures from Data Driven Marketing Asia found web-based purchasing is growing rapidly in China, with ten per cent of sales in Shanghai made via the internet last year.ADNFCR-2591-ID-800417381-ADNFCR

Story by Paul Burn

Tags: internet, news, research, shopping

 

Posted in News

 

 

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