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Pix Appeal

PPG_Blog_july_image 5_pix appeal

These days, good photography is just as important as presenting your property well. A photograph will often be the first impression a potential buyer will have of your house, and it can influence their decision to view it. Recent data indicates that around 80% of buyers now use the internet to search for a home.

There are numerous benefits of professional photographs:

· A high quality photograph can affect the bottom line. It enhances the house and showcases it finest attributes in the best possible way. This in turn adds value and can often increase the sale price.

· Inspections are critical. The quality of the photograph can drive or hinder the traffic through open or appointed inspections.

· If you are on a tight budget, consider what lower level packages your photographer may be able to offer you.

On the scheduled day for photos to be taken try the following:

· De-clutter the house, including removing large and bulky furniture.

· Switch on lights and lamps inside the house to add warmth.

· If possible take photos in good weather and light – bright blue skies and sunshine.

Today’s homebuyers want to see more than just the front of the house. They also want to get a clear look at the living room, kitchen, dining room, family room, master bedroom, bathrooms and the backyard. Including your residence’s best features, such as a home theatre or swimming pool is also expected. 15 or more shots is not uncommon for a property listing.

Always remember it pays to know your strengths and weaknesses. Real estate agents know how to negotiate a property sale. Real estate photographers know how to take photographs that sell. This makes their input an integral part of the process.

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