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Successful Styling

PPG_Blog_July_image 10_successful styling

Property styling, or staging as it is sometimes called, is a vital part of real estate marketing. Its purpose is to maximise a property’s value and appeal at sale time. Owners and agents are increasingly using the services of professional property stylists to achieve remarkable results.

A successful stylist will be adept at removing as much of the owners personal taste as possible. In doing so they can then create a look that will appeal to the highest percentage of potential buyers. Property stylists can work with the owner’s existing furniture, design and create something entirely new with hired pieces, or use a combination of both.

Anyone who has sold property before will know that positive first impressions are imperative. Subtle furnishings and clever use of colour go a long way to achieve a look that appeals to the largest number of buyers. Property stylists are also known for helping create that ‘wow’ factor. And all experts agree that it’s not just $4 million mansions that benefit from a successful styling makeover. One-bedroom apartments, renovated period homes and those ‘diamonds in the rough’ can all benefit considerably.

Perception is reality in real estate. Creating a warm, homely, and inviting atmosphere will position any property ahead of others in a buyer’s mind. Could your place do with a little professional styling in time for a spring sale?

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